Ever been to Jeans Street?

Jeans Street in Kojima, Japan is a denim lover's paradise. It's a small town that has been perfecting the art of denim production for decades, and it's the go-to destination for denim enthusiasts from all over the world.
Kojima has a long history of textile production dating back to the Edo period (1603-1868), where the town's location on the Seto Inland Sea made it an important trading centre for textiles. However, it wasn't until the 1960s that Kojima became famous for its denim production.
It all started when a local textile factory began producing denim fabric for Levi's, and the town quickly gained a reputation for producing high-quality denim. Today, Kojima is home to numerous denim factories and brands, and Jeans Street is the heart of the town's denim industry.
So what makes Kojima denim so special? It's all in the details. The cotton used is of the highest quality, often sourced from the United States, and the dyeing process is done using a real indigo dye, sourced from the plant, unlike other major retailers who use synthetic dyes that don't fade well over time.
Craftsmanship is also a big part of Kojima denim. Each pair of jeans is made by hand, with a focus on quality and attention to detail. Denim artisans in Kojima take pride in their work and consider themselves to be part of a long tradition of textile production in the town.
Visiting Jeans Street in Kojima is a must for denim enthusiasts. It's lined with shops and factories selling everything from raw denim to finished jeans, and visitors can even watch the denim being made. The town also hosts an annual denim festival, where visitors can see denim fashion shows and participate in denim workshops.
In short, Kojima's reputation for producing the best denim in the world is well-deserved. From the high-quality cotton and traditional dyeing techniques to the skilled craftsmanship of its artisans, Kojima denim is a true work of art that continues to captivate denim lovers from around the globe.
If you'd like to own a piece from this iconic denim district, shop our new hand stonewashed denim Eisenhower here.
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